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R is for Relevant

R is for Relevant

 

I’m guessing that when you open an email or check out any content online you are asking one question: Is this Relevant to me? If you perceive that it’s not Relevant, you move on. If you think it might be Relevant you read on.

 

The next question you are probably asking is: Is this content going to benefit me in some way? Is it not only Relevant but is it Insightful?

 

A while back I created the term: “R.I.C.H.” Content. R.I.C.H. stands for Relevant, Insightful, Challenging & Helpful.

 

I encourage you to run every piece of content that you write through this filter. Your audience will only be impacted if your content rises to the level of R.I.C.H. Content.

 

When it comes to creating a LinkedIn Profile that “speaks” to your audience, this acronym comes in handy. However, in order for your LinkedIn Profile to speak to your audience, you must be clear about who your audience is so that you can be sure that your content is Relevant to your audience.

 

This is why it is so important to clearly define who your Ideal Prospect is so that you can create a LinkedIn Profile that speaks to this Ideal Prospect.

 

Who are you trying to reach through your LinkedIn Profile? What is the Title of your Ideal Prospect? What size of company? Where is the company located? What is the industry? What service are you providing to this Ideal Prospect? Get clear answers to these questions so that you can create a LinkedIn Profile that communicates R.I.C.H. content to this Prospect.

 

This is the focus of our next live, online workshop that I am going to teach. It’s all about clearly identifying who your Ideal Prospect is. If you aren’t clear about that, your LinkedIn messaging can’t possibly be on point.

 

Join us at 4:00 pm Eastern, today, Tuesday, December 5th. Just click on this link to register for this complimentary workshop:

 

CLICK HERE

 

I hope you will join us. You will be glad you did.

 

Blessings,

Jack Frisby

PH: 317-627-7647

 

P.S.  If you missed any of the four sessions in last month’s course:

 

“Get Introduced to Ideal Prospects through LinkedIn”,

 

you can get access to them for just $1 by joining: OptimizeXchange

 

If you haven’t checked it out yet, click here: www.Optimize.Exchange.

 

In addition to the four sessions of the LinkedIn Course, you will also get access to the course that I taught in October: The Seven Essential Disciplines of Business Growth. If you are not practicing these seven disciplines, you are not optimizing the growth of your business.

 

Click on the link to check out this course also: www.Optimize.Exchange

 

One more thing: For a limited time, I am also offering a 30-45 minute, One on One Strategy Session to help you grow your business faster. In this fast-paced conversation, I will ask you a few questions about your business and then make some suggestions on how you can improve the growth of your business.

 

Did I mention that all of this is for just ONE DOLLAR? That’s right. OptimizeXchange is just $1 for the first month and just a $1 a day after that. You are free to cancel at any time.

 

I guarantee that you will be glad you joined OptimizeXchange.

 

Click Here to Check it Out: www.Optimize.Exchange

Why Bother to Optimize your LinkedIn Profile

Why Bother to Optimize your LinkedIn Profile?

“Expert at Leveraging LinkedIn to set Appointments with Prospects”

 

Those are the first words you read if you look at my LinkedIn Profile (www.linkedin.com/in/jackfrisby)

 

Why did I choose those words? Because I have a very clear picture in my mind of the person I am attempting to communicate with. My Ideal Prospect is a B2B Professional Service Provider who is struggling to grow his business. He thinks that LinkedIn might be a viable tool to grow his business, but he doesn’t really understand how to leverage LinkedIn. When he looks at my profile I want him to think, “Huh. Maybe I should connect with this guy and see if he can teach me how to use LinkedIn more effectively to grow my business.”

 

That is my marketing message to anyone who looks at my profile.

 

Now, the reality is that teaching people how to get appointments by leveraging the power of LinkedIn is not the way that I make a living. Teaching people how to effectively use LinkedIn is simply a “Lead Magnet”. It is an effective way for me to get a conversation started with B2B Professional Service Providers who may need to use me as a business growth coach.

 

So, how about you? Who is your LinkedIn profile written for?

 

Many of the profiles that I look at on LinkedIn read more like a resume than a marketing message. If you want to optimize the impact of your LinkedIn Profile, you must gain a clear understanding of who you are writing the message for. Your message must be R.I.C.H. If must be Relevant. Insightful. Challenging & Helpful. In order for your message to be Relevant, it must be targeted toward a specific audience.

 

Who are you trying to reach through your LinkedIn Profile? What is the Title of your Ideal Prospect? What size of company? Where is the company located? What is the industry? What service are you providing to this Ideal Prospect? Get clear answers to these questions so that you can create a LinkedIn Profile that communicates R.I.C.H. content to this Prospect.

 

This is the focus of our next live, online workshop that I am going to teach. It’s all about clearly identifying who your Ideal Prospect is. If you aren’t clear about that, your LinkedIn messaging can’t possibly be on point.

 

Join us at 4:00 pm Eastern, tomorrow, Tuesday, December 5th. Just click on this link to register for this complimentary workshop:

CLICK HERE

 

I hope you will join us. You will be glad you did.

 

Blessings,

Jack Frisby

PH: 317-627-7647

 

P.S.  If you missed any of the four sessions in last month’s course:

 

“Get Introduced to Ideal Prospects through LinkedIn”,

 

you can get access to them for just $1 by joining: OptimizeXchange

 

If you haven’t checked it out yet, click here: www.Optimize.Exchange.

 

In addition to the four sessions of the LinkedIn Course, you will also get access to the course that I taught in October: The Seven Essential Disciplines of Business Growth. If you are not practicing these seven disciplines, you are not optimizing the growth of your business.

 

Click on the link to check out this course also: www.Optimize.Exchange

 

One more thing: For a limited time, I am also offering a 30-45 minute, One on One Strategy Session to help you grow your business faster. In this fast-paced conversation, I will ask you a few questions about your business and then make some suggestions on how you can improve the growth of your business.

 

Did I mention that all of this is for just ONE DOLLAR? That’s right. OptimizeXchange is just $1 for the first month and just a $1 a day after that. You are free to cancel at any time.

 

I guarantee that you will be glad you joined OptimizeXchange.

 

Click Here to Check it Out: www.Optimize.Exchange

Your Marketing Message to the World

Your Marketing Message to the World

On Tuesday, we finished up our four-part course: “Get Introduced to Ideal Prospects through LinkedIn”.

 

If you missed any of the sessions in this course you can check them out on our business growth membership platform: www.Optimize.Exchange

 

In December, I will be teaching a four-session course called:

 

“Top Ten Tips to Optimize your LinkedIn Profile”

 

I really like teaching this course because your LinkedIn Profile is your individualized, professional website. Your LinkedIn Profile is your marketing message to the world, for better or for worse.

 

So, what is the marketing message that you are presenting to the world? More importantly, what is the marketing message that you are presenting to people with whom you would like to do business? If your marketing message is going to be on point, you must start with a clear understanding of the person for whom the message is being written.

 

Let’s say, for example, that your Ideal Prospect is a small business owner who has annual revenue of $1-3 million and is located within fifty miles of your office. However, your LinkedIn profile doesn’t mention any of this. Consequently, IF your Ideal Prospect happens upon your LinkedIn Profile, there is nothing that would cause that prospect to see himself doing business with you. There is nothing that compels him to reach out to you to inquire further.

 

However, what if your entire LinkedIn Profile were built to address the specific needs of your specific Ideal Prospect? What if you had testimonies from people just like him? What if your Recommendations were from people just like him, maybe even people that he knows? What if your Profile was saturated with Keywords that specifically speak to the Urgent Need for your service that your Ideal Prospect has?

 

Now, that might just compel the Prospect to reach out to Connect with you.

 

So, how do you accomplish this? You begin by carefully identifying who your Ideal Client is, not your Ideal Prospect. Why? Because your Ideal Clients have faces and they have names and you have experience with them. You have seen them get excited about your service and you have witnessed the impact on their business and maybe even on their life. So, you start by getting clear about who your Ideal Client is so that you can get clarity about who your Ideal Prospect is.

 

This is the focus of our next live, online workshop that I am going to teach. It’s all about clearly identifying who your Ideal Prospect is. If you aren’t clear about that, your LinkedIn messaging can’t possibly be on point.

 

Join us at 4:00 pm Eastern, next Tuesday, December 5th. Just click on this link to register for this complimentary workshop:

 

CLICK HERE

 

I hope you will join us. You will be glad you did.

 

Blessings,

 

Jack Frisby
PH: 317-627-7647

 

P.S. If you missed any of the four sessions in the course:

 

“Get Introduced to Ideal Prospects through LinkedIn”,

 

 

you can get access to them for just $1 by joining:

OptimizeXchange

If you haven’t checked it out yet, click here: www.Optimize.Exchange.

 

In addition to the four sessions of the LinkedIn Course, you will also get access to the course that I taught in October: The Seven Essential Disciplines of Business Growth. If you are not practicing these seven disciplines, you are not optimizing the growth of your business.

 

Click on the link to check out this course also: www.Optimize.Exchange

 

One more thing: For a limited time, I am also offering a 30-45 minute, One on One Strategy Session to help you grow your business faster. In this fast-paced conversation, I will ask you a few questions about your business and then make some suggestions on how you can improve the growth of your business.

 

Did I mention that all of this is for just ONE DOLLAR? That’s right. OptimizeXchange is just $1 for the first month and just a $1 a day after that. You are free to cancel at any time.

 

I guarantee that you will be glad you joined OptimizeXchange.

 

Click Here to Check it Out: www.Optimize.Exchange

Remove the word Referral from your Vocabulary

Remove the word: “Referral” from your Vocabulary

 

I’ve asked a lot of B2B service providers what their best source of new business is. Can you guess the most common answer? I’ll bet you can. Referrals.

 

I get this answer far more than any other answer. And if you stop and think about it, what these people are really saying is, “I don’t know how to promote my business, so I just try to do a really good job for my clients and I occasionally get referrals and that’s how I grow my business.”

 

No one would argue against the value of getting referrals from satisfied clients. However, there are three problems with relying on referrals as your primary business growth strategy. 1) You don’t get enough of them. 2) Most people don’t ask for them effectively. 3) You are putting social capital at risk in a referral that is unnecessary.

 

1)       If you are relying solely on referrals your business is most likely growing very slowly.

 

2)       Most business people have not thought through a system for consistently getting referrals from clients. This is a big part of the reason why they don’t receive enough of them.

 

3)       The other reason they don’t get enough referrals is that asking for a referral is a fairly big ”ask”, even when the client is happy with your service. When a client provides you with a referral he is risking social capital. He may have a desire to help you, but he is hesitant because he may think that the negative possibilities might outweigh potential positive outcomes.

 

This is why I say, “Remove the word: “Referral” from your vocabulary and replace it with the word: “Introduction”. Think about it. An introduction requires much less risk of social capital. If you introduce two people you are not necessarily endorsing either one. You are simply suggesting that they meet.

 

Think of it this way. Suppose you are at a networking event and you are talking to someone you just met. You notice out of the corner of your eye that someone else is standing alone close by. So, you turn to this person and ask, “Would you like to join us?”

 

This stranger says, “Sure. Thank you.” You respond by telling him your name and he tells you his name. Now, what is the next thing you do? You turn to the new acquaintance with whom you were having the conversation and you “introduce” the two people to each other.

 

Now, the reality is that you don’t really know either person. But, you were certainly comfortable making an introduction, right? You wouldn’t think of making a referral at this stage, but you are happy to make an introduction.

 

This analogy illustrates the reality that an introduction is an activity that risks almost no social capital as compared to a referral, which represents a significant social risk.

 

Why am I making a big deal about this? Because if you are going to grow your business more rapidly you need to get conversations going with lots of people in order to identify enough people who may qualify as potential clients. You will never get to this number through referrals. So, stop asking for referrals and ask for introductions instead. This may sound trivial. Trust me. It is NOT. It is subtle, but it is huge.

 

The best way to make introductions and to get introductions is through Advocates. These are people who are “leaning into you”. They care about you and you care about them.

 

In this afternoon’s live, online workshop I am going to teach the details on how to effectively leverage these Advocate relationships to get introduced to lots of your Ideal Prospects. This is the fourth and final session in the four-part series: “Get Introduced to Ideal Prospects through LinkedIn”.

 

Join us at 4:00 pm Eastern. Click on this link to register:

 

CLICK HERE

 

If you missed any of the first three sessions, come to this fourth one anyway and then go check out the recordings of the other three on our online platform: www.Optimize.Exchange

 

If you want to learn how to leverage relationships with Advocates so that you get introduced to a steady flow of your ideal Prospects, do not miss this workshop.


Register now. You’ll be so glad you did.

 

CLICK HERE

 

Blessings,

Jack Frisby
PH: 317-627-7647

 

P.S.  If you missed any of the first three workshops, you can get access to them for just $1 by joining:

OptimizeXchange

If you haven’t checked it out yet, click here: www.Optimize.Exchange.

 

In addition to the first three sessions of the LinkedIn Course, you will also get access to the course that I taught last month: The Seven Essential Disciplines of Business Growth. If you are not practicing these seven disciplines, you are not optimizing the growth of your business.

 

Click on the link to check out this course also: www.Optimize.Exchange

 

One more thing: For a limited time, I am also offering a 30-45 minute, One on One Strategy Session to help you grow your business faster. In this fast-paced conversation, I will ask you a few questions about your business and then make some suggestions on how you can improve the growth of your business.

 

Did I mention that all of this is for just ONE DOLLAR? That’s right. OptimizeXchange is just $1 for the first month and just a $1 a day after that. You are free to cancel at any time.

 

I guarantee that you will be glad you joined OptimizeXchange.

 

Click Here to Check it Out: www.Optimize.Exchange